AYOOLA PAUL O

Achieved average 35% email open rates and 1.20% click-through rates within 30 days by executing targeted Klaviyo Email and SMS campaigns.

Integrated Zapier with Klaviyo and Google Ads to automate lead capture and segmentation, significantly improving lead-to-customer conversion rates.

Boosted email open rates to 53.91% through the creation of highly segmented campaigns and developed multi-step automated flows to drive first-time purchases.

Increased site activity by 0.75% and achieved higher reactivation rates by launching urgency-driven offers and personalized re-engagement strategies for inactive customers.

Optimized email performance and increased qualified lead volume and sales by analyzing Klaviyo KPIs and launching integrated Meta Ads and Google Ads campaigns.

Developed and deployed over 100 Email/SMS campaigns weekly for diverse B2C brands, averaging 20+ campaigns daily.

Enhanced lead conversion rate by 25% within one year by developing and executing over 100 automated email/SMS campaigns.

Increased targeted engagement by 20% and improved customer profiling through strategic segmentation of email lists.

Improved email open rates by 15% and increased reader interactions by conducting rigorous A/B testing on email subject lines.

Collaborated cross-functionally to align email content with broader marketing objectives, ensuring consistent brand messaging.

Generated over $1M in revenue by leading end-to-end email and SMS marketing strategies for 10+ B2C brands, encompassing planning, design, copywriting, and execution.

Boosted engagement and conversion rates by executing high-performing full-funnel campaigns across email and SMS, leveraging A/B testing, audience segmentation, and behavioral triggers.

Developed and maintained strategic campaign calendars, ensuring consistent brand messaging, timely promotions, and optimized send schedules aligned with client goals and seasonal trends.

Improved customer journey engagement metrics by 35% by coordinating large-scale email/SMS marketing projects for B2C and B2B clients.

Increased email-to-website conversion by 40% through the implementation of new, data-driven segmentation strategies.

Increased email click-through rates by 20% by assisting in the optimization of email templates.

Collaborated with email operations to optimize prioritization and scheduling of marketing projects.

Built, customized, and optimized Shopify storefronts, leading to improved user experience (UX) and enhanced sales performance for clients.

Integrated Klaviyo with Shopify to enable seamless customer data tracking and personalized email marketing, managing product updates and promotional alignments.

Drove urgency and boosted sales by developing and implementing discount codes, flash sales, and promotional banners.

Configured Shopify apps for reviews, upsells, and onsite tracking, contributing to conversion rate optimization.

Maintained 99.9% store uptime and ensured smooth user experience by effectively troubleshooting and resolving Shopify technical issues.